Businesses in ChatGPT: Profiles, Feeds and Business Agents

OpenAI has opened a beta called Businesses in ChatGPT. The pitch is straightforward: claim your business, keep the details ChatGPT shows about you accurate, and — for some businesses in the United States — put an AI agent in front of customers inside ChatGPT itself.

The announcement is dated November 10, 2026. OpenAI frames the reach as 1.2 billion people using ChatGPT each week, which is the company’s own figure and not an independently audited number.

Claiming a profile in Business Hub

Business Hub is where the work happens. A company claims its organisation, goes through verification, and then can update key details and add a self-service product feed with pricing and availability. The obvious value is accuracy: when ChatGPT cites or describes your business, the details come from something you control rather than a stale crawl.

Any eligible business in a country where ChatGPT is available can claim a profile, per OpenAI.
Existing OpenAI Enterprise customers and advertisers can claim through their OpenAI representative.
Shopify merchants can connect a store from Business Hub or from the Shopify admin to speed up verification.

What the insights show — and what they do not

Business Hub reports aggregated data: how many mentions a business received, how many website clicks came from ChatGPT, and “discovery topics” — themes in conversations where your site was cited.

OpenAI is explicit that this is not a view of individual conversations. Businesses do not get users’ chats or Business Agent conversations, and insights only appear once there are enough interactions to meet a threshold. That design is good for privacy and frustrating for attribution: you will see that people found you, not who they were or what they asked before converting.

Business Agents, and the US-only part

After claiming a business, eligible organisations can build, test and launch a Business Agent that answers questions and helps people explore what they sell. OpenAI says this starts with eligible ecommerce and online service businesses in the United States — a narrower group than the profile rollout. Reuters reported the same US-first framing.

When a business appears in a model response, people can open its ChatGPT profile and, where available, interact with the agent. For a retailer with a clean product feed, that is the closest thing yet to a storefront inside a chat window.

What a business should actually do this week

Check whether you are already described. Ask ChatGPT about your category and see whether your business appears, and whether the details are right.
Claim the profile if you are eligible. Correcting a wrong price or an outdated service area is cheap and immediate.
Treat the product feed as data quality work, not marketing copy. Prices and availability need to be right, because the feed is what the model will quote.
Do not expect revenue guarantees. OpenAI has published no performance commitments, and there is no published pricing for these placements in the announcement.

If the goal is being found in AI answers, profile claiming is one lever among several. Our five-step AI search visibility audit covers the rest.

What we did not do

We did not claim a business, build an agent, or measure any traffic effect. Everything here comes from OpenAI’s published announcement and Reuters’ reporting on availability. No pricing, revenue or ranking outcome is implied.