If you pay for discovery+ in the United States, your next bill is likely to be higher than the last one. The service raised prices for new subscribers on October 13, 2026, and existing subscribers move to the new rate on their first billing date on or after November 12, 2026.
This is a US-only change. Canadian subscribers are not covered by the help-centre notice described here, and nothing in this article should be read as a Canadian price.
The new prices
According to discovery+’s own help centre, both US plans went up on October 13, 2026:
- discovery+ (with ads): up $1 to $6.99 a month, plus applicable taxes.
- discovery+ (ad-free): up $2 to $11.99 a month, plus applicable taxes.
Those are the only two figures the company has published, and they are the only ones repeated here. Annual pricing and bundle rates were not part of that notice.
When the higher charge actually lands
Existing subscribers are not charged on November 12 automatically. The change applies to your first billing date on or after that day, so a subscriber billed on the 4th sees the new price in December, not November. If you are billed through discovery+ itself or through an app store, the subscription renews at the new price with no action needed.
Two exceptions matter. First, promotional pricing holds: if you signed up on a discount, your price does not rise until the promotion ends. Second, if you are billed by a third party — Amazon Prime Video Channels, DIRECTV, the Roku Channel, or Sling TV — discovery+ says that provider will notify you of any change, and the timing is theirs, not discovery+’s.
Three checks worth two minutes
- Find out who bills you. Open the discovery+ app or discoveryplus.com, choose your profile, then Account. In the Subscription section you will see either a note that changes must be made on the app store, a cancel option (meaning discovery+ bills you directly), or “discovery+ via [company]” for a TV, broadband or mobile provider.
- Confirm your next billing date before you decide anything. The account page shows it for direct subscribers; app stores and Roku show it in purchase history.
- Decide before the promo ends, not after. If a discount is expiring near the same date, the combined jump is the real number to compare against other services.
Is it still worth it?
discovery+ carries HGTV, Food Network, TLC, Investigation Discovery, Animal Planet and Magnolia Network programming. If most of what you watch is already available on a service you pay for, the honest calculation is whether the exclusive remainder is worth $6.99 or $11.99 a month to you.
For a wider comparison of what streaming now costs, see our breakdown of Netflix plans in 2026 and what each one includes.
What we did not do
We did not test the service, contact discovery+, or check any individual account or bill. Prices and dates come from the company’s published help-centre notice and Variety’s reporting; verify your own charge on your statement before acting.
Sources
- discovery+ Help Center: discovery+ plan price changes
- Variety: Discovery+, Now Owned by Skydance, Hikes Prices Effective Immediately (October 13, 2026)
