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    Social Marketing

    Learn how to leverage social media to build your brand, engage your audience, and increase conversions. Honest Fred breaks it down with actionable social marketing tips and strategies.

    TikTok Creator Search Insights: Find Content Gaps Without Chasing Rumours

    Social Marketing
    TikTok Creator Search Insights shows searched topics, content gaps and search performance, but AI-generated suggestions still require fact-checking.

    Pinterest Visual Search Ads Enter Beta: What Marketers Can Prepare Now

    Social Marketing
    Pinterest announced Visual Search Ads for eligible advertisers in beta, placing products in Search Results and Pin closeups while expanding campaign testing.

    LinkedIn Newsletter Analytics Adds Email Sends and Open-Rate Context

    Social Marketing
    LinkedIn newsletter creators can compare email sends and estimated open rate with article views and subscriber data.
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    Instagram Trial Reels Let Creators Test New Ideas Before Followers See Them

    Social Marketing
    Instagram Trial Reels show a new Reel to non-followers first, with metrics after about 24 hours and optional manual or automatic sharing.

    Google Adds Instagram, TikTok, X and YouTube Data to Search Console

    Social Marketing
    Google added a new platform properties type to Search Console that lets creators see how their Instagram, TikTok, X and YouTube posts perform in Google Search and Discover.

    Meta Lets Advertisers Set Age and Gender Per Ad Creative

    Social Marketing
    Meta announced on its developer blog on October 19, 2026 a Marketing API feature that lets advertisers attach an age range and gender to individual ad creatives within a single ad set.
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    YouTube Now Freezes Channels It Suspects Have Been Hijacked

    Social Marketing
    YouTube is temporarily freezing uploads, livestreams, playlists and thumbnail changes on channels it detects have been compromised, with reviews usually completed within 24 hours.

    AI Search Visibility Audit: Five Steps Before You Publish More Content

    Social Marketing
    A practical five-step audit for whether AI-powered search is actually helping customers find you: real customer questions, page accuracy, technical access, business outcomes and useful fixes.

    TikTok Adds Voice Comments, Polls and Carousels as Instagram Tightens AI Profile Labels

    Social Marketing
    TikTok rolled out voice comments up to 60 seconds, comment polls and photo carousel replies, while Instagram replaced its AI creator label with a clearer AI-generated profile label.
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