Amazon Black Friday Week 2026: Dates and Real Discounts

Amazon’s Black Friday Week and Cyber Monday event runs from November 19 to November 30, 2026, the company announced on November 9. Black Friday itself falls on Friday, November 27, and Cyber Monday on Monday, November 30.

Amazon is also running “Today’s Big Deals”, described as 12 days of themed daily drops across toys, tech, fashion, beauty, premium gifts and stocking stuffers. For the first time, the company says deals will drop twice on both Black Friday and Cyber Monday, at midnight and 8 a.m. PT.

The dates, in order

November 19: Black Friday Week begins.
November 27: Black Friday, with deal drops at midnight and 8 a.m. PT.
November 30: Cyber Monday, with the same two-drop pattern, and the event closes at the end of the day.

Amazon’s release does not give an hour for the November 19 start. Reports citing the company put it at 12:01 a.m. PT, but treat that as secondary reporting rather than a line in the announcement.

What Amazon actually promised

Read the percentages carefully. Every figure in the announcement is an “up to” claim tied to selected products, not a storewide discount:

Up to 50 percent off select fashion from Levi’s.
Up to 40 percent off select beauty from medicube and Color Wow.
Up to 40 percent off select toys from LEGO and Hasbro Games.
Up to 35 percent off select electronics from Samsung, Bose and Anker.
Stocking stuffers under $5, and savings “up to 60 percent” on the daily themed drops during Black Friday and Cyber Monday.
More than $200 off a Breville espresso machine, and over $300 off a eufy robot vacuum and a NordicTrack treadmill.

“Up to” describes the best case across a range of products. It does not mean every item from those brands is discounted by that amount, and Amazon says deals are available only while supplies last.

The Prime angle

Prime members get access to deals reserved for the membership during the event. Amazon is also promoting a $200 Amazon gift card for approved Prime Visa applicants between November 5, 2026 and January 7, 2027, and a $100 gift card for the Prime Store Card between November 22 and 30.

Those are credit-card sign-up offers with terms attached, not discounts. If you do not want another card, the gift card is not a reason to open one.

How to check whether a deal is real

Amazon’s own price history tool shows up to 365 days of pricing on many listings, which is the simplest way to see whether “35 percent off” is measured against a price anyone actually paid. Three habits make the difference:

Check the reference price. A discount is only meaningful against the price the item sold for in the weeks before the sale.
Compare the model number, not the product name. Retailers often sell near-identical models with different suffixes at very different prices.
Decide your ceiling before the drop. Timed drops are designed to compress the decision, and the eight-hour gap between midnight and 8 a.m. PT is not a long window to check reviews.

Our guide to the Black Friday store dates that are actually confirmed in Canada covers the cross-border picture, and our notes on what stayed discounted after Prime Big Deal Days show how quickly post-event prices drift back up.

What this article does not do

This article contains no affiliate links and Honest Fred earns nothing if you buy. We have not listed a single live price, because Amazon’s announcement gives ranges and “up to” figures rather than prices for named products, and quoting a retailer price without checking it on the day would be misleading. The discounts above are Amazon’s own claims, published November 9, 2026.