OpenAI Introduces Ads to ChatGPT and Launches New Subscription Tier
OpenAI has made two significant announcements that are expected to boost the company’s revenue. The company will soon begin testing ads in ChatGPT, specifically in the free tier and the new ChatGPT Go subscription level. According to OpenAI, the ads will be clearly labeled and separate from the chat responses, ensuring that users can distinguish between the two.
The company has assured users that the ads will not influence ChatGPT responses, and subscriber conversations will remain private and won’t be used to target advertising. OpenAI also claims that chats covering sensitive topics like health, mental health, or politics will not receive ads. Additionally, the testing will only be available to adult users, and under 18 users will not see ads.
What is ChatGPT Go?
ChatGPT Go is a new low-cost subscription tier that was initially introduced in India in August 2025 and is now being launched globally, including in the U.S. This tier offers 10x more messages, file uploads, and image creation compared to the free tier. It also features unlimited use of GPT 5.2 instant, a longer memory and context window than the free version, and is significantly cheaper at $8 a month compared to the Plus and Pro tiers.
The different pricing tiers map to different model levels, with the free tier using GPT-5.2 mini, ChatGPT Go upgrading to GPT-5.2, ChatGPT Plus adding GPT-5.2 with “thinking” mode, and ChatGPT Pro giving access to GPT-5.2 Pro. OpenAI’s introduction of ads and the new subscription tier is expected to support broad access to AI while preserving the value of ChatGPT for its users.
Key Features of ChatGPT Go
Some of the key features of ChatGPT Go include:
- 10x more messages, file uploads, and image creation compared to the free tier
- Unlimited use of GPT 5.2 instant
- Longer memory and context window than the free version
- Significantly cheaper at $8 a month compared to the Plus and Pro tiers
OpenAI’s announcement has sparked interest among users, and the company is seeking feedback to ensure that the ads support broad access to AI. As the company continues to evolve and improve its services, it’s essential to strike a balance between revenue generation and user experience.
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