Google Ads Introduces Limited Test for A/B Testing Product Titles and Images in Shopping Ads
Google Ads is currently running a limited test that allows some advertisers to A/B test different product titles and images within Shopping Ads. The feature, which appears as “product data experiments,” promises to deliver results within three to four weeks, providing valuable insights for advertisers to optimize their campaigns.
Who Gets Access to the Test
The test is currently live for a small number of merchants, according to Google Ads Liaison Ginny Marvin. However, broader availability is expected later, which will enable more advertisers to take advantage of this feature and optimize their Shopping Ads campaigns.
Why This Matters to Advertisers
Product titles and images can significantly impact the performance of Shopping Ads, but advertisers have had limited ways to test changes without risking live results. This update could bring much-needed experimentation to product feeds, allowing advertisers to make data-driven decisions and improve their campaign performance.
Context and Big Picture
The feature was teased at Google Marketing Live last year and follows recent tests that allow A/B experiments in some Performance Max campaigns. This signals a broader push toward experimentation across automated formats, enabling advertisers to regain insight into what drives performance, especially in Shopping and feed-based campaigns.
Credit and What to Watch
Founder of Take Some Risks Duane Brown shared a screenshot he saw in a Slack group he is a member of on LinkedIn. If rolled out widely, product data experiments could become a core optimization lever for Shopping Ads — and a long-requested upgrade for advertisers focused on feed performance.
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In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
