LinkedIn Introduces AI-Powered Search: A New Way to Find Relevant Connections
LinkedIn has taken another step forward in integrating artificial intelligence (AI) into its platform, this time with the introduction of conversational search queries. This new feature allows users to find relevant members, pages, and posts using natural language, making it easier to discover valuable connections.
According to Tomer Cohen, LinkedIn’s Chief Product Officer, the new search feature allows users to “describe what you need in your own words, and we’ll surface the people who can help across your network.” This means that users can now search for connections using specific criteria, such as “ex-coworkers who became founders in healthcare in NY” or “angels with FDA experience for an early biotech.”
How it Works
The new search feature uses AI to understand natural language queries and provide relevant results. This means that users can search for connections using plain language, without having to rely on specific keywords or filters. For example, a user could search for “Spanish-speaking school counselors in Austin focused on learning differences” and receive a list of relevant connections.

While this new feature has the potential to make it easier for users to find relevant connections, it also raises some concerns. For example, users may be able to search for sensitive information, such as “people in my network with criminal convictions.” However, it’s worth noting that LinkedIn’s search results are limited to the information that users have made publicly available on the platform.
Comparison to Facebook’s Graph Search
LinkedIn’s new search feature bears some similarities to Facebook’s Graph Search, which was introduced in 2013. Graph Search allowed users to search for specific information about their friends and connections, such as “friends who like a particular movie.” However, Graph Search was also criticized for allowing users to search for sensitive information, such as “friends who have been to a particular country.”

Despite these concerns, LinkedIn’s new search feature has the potential to be a valuable tool for users. By allowing users to search for connections using natural language, LinkedIn is making it easier for people to find relevant connections and opportunities. The feature is currently available to LinkedIn Premium subscribers in the US and will be rolling out to all users soon.
As with any new feature, it’s essential to use it responsibly and with caution. While AI can be a powerful tool, it’s crucial to remember that it’s only as good as the data it’s trained on. Users should be aware of the potential limitations and biases of AI-powered search results and use them in conjunction with their own judgment and critical thinking.




