TikTok Introduces New Tools to Identify and Control AI-Generated Content
TikTok is rolling out new features to help users identify and manage AI-generated content on the platform. With the increasing prevalence of AI-made videos, it’s becoming increasingly important for users to be able to distinguish between authentic and AI-generated content. To address this, TikTok is introducing clearer “Created with AI” labels, stronger automatic detection, and a new slider in Settings > Content Preferences > Manage Topics that allows users to adjust the amount of AI-generated content they see in their feed.
TikTok
Why is this important?
Unlabeled AI-generated content can spread quickly and be difficult to distinguish from authentic content, particularly in news-style edits, political content, and disturbing content generated through AI apps. To combat this, TikTok is introducing an “invisible watermark” to detect AI-created audio and video based on embedded signals, rather than relying on user tagging. This will help to ensure that AI-generated content is properly labeled and identified, even if it’s edited or reuploaded elsewhere.
TikTok is also launching a $2 million AI-literacy fund to support educational content about responsible and transparent AI use. This initiative aims to promote a better understanding of AI-generated content and its potential implications, and to encourage creators to use AI in a responsible and transparent manner.
What does this mean for users?
With these new features, users will have more control over the content they see on TikTok. The new slider in Settings > Content Preferences > Manage Topics allows users to adjust the amount of AI-generated content they see in their feed, giving them more agency over their online experience. Additionally, the invisible watermark will help to reduce the spread of hidden AI-generated content, making it easier for users to trust the information they see on the platform.
Digital Trends
What’s next?
TikTok says these updates will roll out globally in phases over the coming weeks. Users can expect to see the new labels and detection features appear first, followed by the user controls. As more apps adopt Content Credentials, labeling should become more consistent across the internet, not just on TikTok. This is a positive step towards promoting transparency and accountability in the use of AI-generated content, and it will be interesting to see how these features evolve and improve over time.
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