Apple is planning at least seven new products for October 2026, extending its fall hardware push beyond the iPhone launch and into a second window dominated by the first touchscreen MacBook, according to reporting aggregated by Cryptews.
What is expected
The centrepieces are a revamped MacBook Pro carrying touch input and an OLED display — pitched by some leakers under an “Ultra” name — alongside an M6 refresh of the 14-inch entry MacBook Pro and an M6 iMac reportedly getting a faster chip and new colour options. An updated iPad mini with an OLED display and an A19 Pro or A20 Pro chip is also expected this fall, and a new entry-level iPad with an A18 chip is in the works but may not arrive until early 2027.
Apple’s Mac lineup already saw a significant refresh this year, with the MacBook Neo, an M5 MacBook Air, higher-end M5 MacBook Pros and updated Mac mini and Mac Studio models arriving earlier in 2026.
Why the prices may be higher this time
Apple lifted iPad and MacBook prices in mid-2026 over memory and storage costs, and analysts expect that pressure to continue. Micron CEO Sanjay Mehrotra said in October 2026 that memory and storage supply-demand conditions would be “much tighter in calendar 2027 and 2028 than they were in 2026,” and that most customer discussions were already around 2028 and beyond.
Apple has reportedly agreed to pay about $2 per gigabit of DRAM for 2027 devices, up from $1.50 per gigabit, and TSMC raised its own prices by 10% in 2026. Industry watchers have predicted another product-spanning Apple price increase before the end of March 2027.
What to watch for
Treat the specific product list above as well-sourced reporting rather than official confirmation — Apple has not announced an October event as of this writing. If you are buying, the practical takeaway is simple: the window before a likely price increase may be the cheapest these devices will be for some time.
What we did not do
We did not verify any Apple product, price or date directly with Apple, and no Apple event had been officially announced when this was written. All product expectations come from the reporting cited below.
Sources
- Cryptews — Memory costs could make Apple’s October product wave pricier than expected
- AppleInsider — October 2026 is the cheapest Apple devices will be for years
- Reuters — Apple raises prices of MacBooks, iPads as memory costs skyrocket
- AP News — Apple increases prices for Macs, iPads amid memory chip shortage
- Honest Fred — Apple TV 4K Preorder Discount
