San Diego Comic‑Con Unveils New Look at Avengers: Doomsday
At San Diego Comic‑Con, Marvel presented a refreshed visual direction for Avengers: Doomsday, generating immediate excitement among fans and industry observers.
The buzz surrounding Avengers: Doomsday at San Diego Comic‑Con led ScreenRant to secure an exclusive look at a wave of new merchandise from Iron Studios, Mattel, and Bandai.
Doctor Doom Collectibles
While Doctor Doom is a well‑known figure in Marvel lore, the upcoming Avengers: Doomsday reimagines him as a formidable adversary. The S.H.Figuarts action figure captures his menacing presence, featuring interchangeable crossed‑arm components that enable the iconic arms‑crossed stance, a wired cape, and swappable wrist accessories for dynamic positioning. Set for release in December 2026, the figure is priced at $100.
In addition to the S.H.Figuarts version, collectors can choose from larger‑scale options: Iron Studios’ 1:4 scale Doctor Doom figure, slated for Spring 2027 and priced at $1,299.99, and a detailed Doctor Doom throne statue previewed at $249.99, expected to ship soon.
Enthusiasts can fully embody Doctor Doom with the officially licensed Primalux costume, which replicates the Latvarian ruler’s MCU appearance. The multi‑piece outfit includes a spandex base layer, tunic, gloves, belt, and molded armor for shoulders, wrists, hands, and shins, all crafted from high‑quality plastics and fabrics with authentic detailing from Avengers: Doomsday.
The costume also provides a molded mask with adjustable interior lining and a hooded cloak adorned with a chain and medallions, all constructed from premium materials that faithfully reflect the film’s design.
S.H.Figuarts Heroes
Anthony Mackie steps into the role of Captain America, and S.H.Figuarts has released a new figure that captures his modern costume. The set includes his signature shield—a symbol of justice—and a complete set of large wing accessories, enabling both ground‑level combat poses and dynamic flight scenes. Expected in stores in January 2027, the figure retails for $150.
S.H.Figuarts also presents a Thor figure from Avengers: Doomsday, showcasing the Asgardian prince in his latest costume. Mjolnir is depicted with crack detailing via paintwork, and the figure can be paired with Stormbreaker for varied battle scenarios. The collectible arrives in December 2026 at a price of $90.
Additional Collectibles
Iron Studios adds Magneto to its lineup, offering a detailed collectible priced at $199.99, ready for immediate release and ideal for fans eager to see the X‑Men join the Avengers narrative.
Joining Magneto, Professor X is also available from Iron Studios for $249.99, expanding the roster of X‑Men characters for collectors.
For those who prefer a smaller, desk‑friendly version, Iron Studios offers the Doctor Doom Minico—a compact figure priced at $29.99, perfect for display on shelves or desks as Avengers: Doomsday approaches.
Mattel expands its Doctor Doom offerings with a 12‑inch plush featuring a hard vinyl head and soft body. Pressing a button on the chest activates green glowing eyes and sound effects, while printed details, a felt cape, and expressive facial features bring the Latverian ruler to life. Priced at $24.99, the plush will hit shelves in October.
Families can join the excitement with a Hot Wheels Superstar Speeders trackset featuring Thor behind the wheel, set for release on November 28 at a price of $29.99.
Avengers: Doomsday is scheduled to hit theaters on December 18, 2026.
Release Date December 18, 2026
Runtime 165 Minutes
